“This also enables IGN to focus on serving the male 18-to-34 audience - especially videogamers - and the advertisers looking to reach them.”įlixster already operates the leading embedded movie applications on Facebook, MySpace, Bebo, iGoogle, and for the iPhone, Android devices, Blackberry and Palm Pre. “Joining Rotten Tomatoes with Flixster creates a company that can dominate the online movie category,” said Roy Bahat, president of IGN Entertainment, who will join Flixster’s board of directors as an observer. Combined with Flixster’s social networking and word-of-mouth, we’re creating the leading movie destination on the Internet.” We can’t think of a better pairing for movie fans and our technology partners.”įlixster’s president and COO Steve Polsky added, “Rotten Tomatoes has built a fantastically well-known brand that moviegoers trust when making their decisions. “It’s a huge step forward in our goal of connecting users to their own personalized world of movies on any platform they choose. “To use movie terminology, we think this is a blockbuster double-bill,” said JoeG reenstein, co-founder and CEO of Flixster. Together, Flixster and Rotten Tomatoes give movie audiences an unprecedented total picture of movie trends and opinions, combining half a million reviews from leading critics with 2.3 billion user ratings and reviews. The combination of Flixster and Rotten Tomatoes reaches a huge global movie audience of an estimated 30 million monthly visitors worldwide across multiple platforms: on the Internet, through web-based social networks, and via mobile apps for the iPhone, Blackberry and Android devices.īoth Flixster and Rotten Tomatoes will continue to be available to movie fans as individual properties. Financial terms of the transaction were not disclosed. IGN, a division of News Corporation, will receive a minority equity stake in Flixster as part of the acquisition. San Francisco ( January 4, 2010)- Flixster Inc., producer of the world’s largest online movie community at today announced that it has acquired Rotten Tomatoes from IGN Entertainment. Acquires Rotten Tomatoes From IGN EntertainmentĬombination of Top Brands Creates a Leader in the Online Movie Space, Reaching 30 Million Monthly Moviegoers IGN to Receive Equity Stake in Flixster And don’t be surprised to see new features in the future.Ĭontinue on to the next page for the full press release.įlixster Inc. To do that, we’ll be using a database of more than 250,000 movies, 2.3 billion user reviews, 500,000 critic reviews, more than 20,000 trailers and videos, Tomatometer and Flixster Scores, movie news and interviews, and showtimes and ticket information. Ultimately, the combination of Flixster and Rotten Tomatoes aims to be the most comprehensive movie information source, both for users on our sites and on other platforms such as Facebook. We’re still going to publish articles and interviews, and we’re still going to make sure that we’ve got as many reviews from leading critics as we can find. Rest assured that RT will continue to be the essential place for critical reaction and analysis, but now we’ll just be able to reach more people. Think of it as a surprise present for movie fans that’s been hiding under the Christmas tree until today. In the tradition of great partnerships like Batman & Robin, Michael Jordan & Scottie Pippen, and peanut butter & chocolate, we are very pleased to announce that Rotten Tomatoes is merging with Flixster.
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